Like many shoppers, I find food labels oddly confusing. You can have words such as “artificial” and natural” in most circumstances, and the implications are pretty clear. But once the words hit food labels, the meaning starts to get blurry. With the prevalence of food flavoring in our diets today, I often wonder what it means to consume natural versus artificial flavors. Is one type of flavoring necessarily better for you when you’re not eating the actual food anyways? While “artificial” generally sounds fake and bad, there are artificially-flavored products that taste more “real” than their naturally-flavored counterparts. In the world of food flavoring, what do manufacturers really mean by natural and artificial flavors?